Taitung has the highest proportion of indigenous people of any county in Taiwan. Different ethnic groups, traditions and cultures coexist harmoniously in Taitung. In recent years, Taitung has experienced an influx of foreign visitors, with a significant number of them settling down here. This is a reflection of Taitung’s diversity and tolerance. Magistrate of Taitung, April Yao, has been committed to making her vision of sustainable tourism a reality. Based upon the principles of “Truth, Good and Beauty,” Yao hopes to attract visitors by promoting Taitung’s pristine environment, friendly people and stunning natural beauty. In addition to holding various international events, the Taitung County Government has been actively consulting businesses on becoming English friendly (bilingual) and creating positive travel experiences. Also, the Taitung County Government has been promoting sustainable tourism, farm tours and travel to indigenous villages. Taitung wants visitors to make lasting memories by exploring further, connecting with local culture and experiencing Taitung’s special laidback atmosphere.
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